Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AE4801
RGB
174, 72, 1
HSL
25, 99%, 34%
HSB
25, 99%, 68%
CMYK
0, 59, 99, 32
LAB
44, 41, 55
LCH
44, 68, 53
OKLCH
0.53, 0.15, 46
XYZ
20, 14, 2
LUV
44, 85, 39
HWB
25, 0%, 32%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.