Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED0EE
RGB
174, 208, 238
HSL
208, 65%, 81%
HSB
208, 27%, 93%
CMYK
27, 13, 0, 7
LAB
82, -7, -19
LCH
82, 20, 250
OKLCH
0.84, 0.06, 245
XYZ
55, 60, 90
LUV
82, -18, -28
HWB
208, 68%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.