Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFC4E3
RGB
175, 196, 227
HSL
216, 48%, 79%
HSB
216, 23%, 89%
CMYK
23, 14, 0, 11
LAB
78, -2, -18
LCH
78, 18, 262
OKLCH
0.81, 0.05, 258
XYZ
51, 54, 80
LUV
78, -12, -28
HWB
216, 69%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.