Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B24E04
RGB
178, 78, 4
HSL
26, 96%, 36%
HSB
26, 98%, 70%
CMYK
0, 56, 98, 30
LAB
46, 39, 55
LCH
46, 68, 55
OKLCH
0.54, 0.15, 47
XYZ
21, 15, 2
LUV
46, 83, 41
HWB
26, 2%, 30%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.