Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B3D1EA
RGB
179, 209, 234
HSL
207, 57%, 81%
HSB
207, 24%, 92%
CMYK
24, 11, 0, 8
LAB
82, -6, -16
LCH
82, 17, 248
OKLCH
0.85, 0.05, 243
XYZ
56, 61, 87
LUV
82, -16, -24
HWB
207, 70%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.