Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B3DCDE
RGB
179, 220, 222
HSL
183, 39%, 79%
HSB
183, 19%, 87%
CMYK
19, 1, 0, 13
LAB
85, -14, -6
LCH
85, 15, 203
OKLCH
0.87, 0.04, 200
XYZ
57, 66, 79
LUV
85, -21, -6
HWB
183, 70%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.