Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B40302
RGB
180, 3, 2
HSL
0, 98%, 36%
HSB
0, 99%, 71%
CMYK
0, 98, 99, 29
LAB
38, 62, 53
LCH
38, 81, 41
OKLCH
0.48, 0.20, 29
XYZ
19, 10, 1
LUV
38, 125, 27
HWB
0, 1%, 29%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.