Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5CEE9
RGB
181, 206, 233
HSL
211, 54%, 81%
HSB
211, 22%, 91%
CMYK
22, 12, 0, 9
LAB
82, -4, -16
LCH
82, 17, 255
OKLCH
0.84, 0.05, 250
XYZ
56, 60, 86
LUV
82, -14, -25
HWB
211, 71%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.