Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5D2FC
RGB
181, 210, 252
HSL
215, 92%, 85%
HSB
215, 28%, 99%
CMYK
28, 17, 0, 1
LAB
83, -3, -24
LCH
83, 24, 263
OKLCH
0.86, 0.07, 258
XYZ
60, 63, 101
LUV
83, -16, -38
HWB
215, 71%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.