Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BADAF4
RGB
186, 218, 244
HSL
207, 73%, 84%
HSB
207, 24%, 96%
CMYK
24, 11, 0, 4
LAB
85, -7, -16
LCH
85, 18, 248
OKLCH
0.87, 0.05, 243
XYZ
62, 67, 95
LUV
85, -17, -25
HWB
207, 73%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.