Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BB0B07
RGB
187, 11, 7
HSL
1, 93%, 38%
HSB
1, 96%, 73%
CMYK
0, 94, 96, 27
LAB
40, 63, 53
LCH
40, 82, 40
OKLCH
0.50, 0.20, 29
XYZ
21, 11, 1
LUV
40, 128, 28
HWB
1, 3%, 27%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.