Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BB4E00
RGB
187, 78, 0
HSL
25, 100%, 37%
HSB
25, 100%, 73%
CMYK
0, 58, 100, 27
LAB
48, 43, 58
LCH
48, 72, 54
OKLCH
0.56, 0.16, 46
XYZ
23, 16, 2
LUV
48, 91, 42
HWB
25, 0%, 27%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.