Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBD7FB
RGB
187, 215, 251
HSL
214, 89%, 86%
HSB
214, 25%, 98%
CMYK
25, 14, 0, 2
LAB
85, -4, -21
LCH
85, 21, 260
OKLCH
0.87, 0.06, 255
XYZ
62, 66, 101
LUV
85, -16, -33
HWB
214, 73%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.