Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BCDAF3
RGB
188, 218, 243
HSL
207, 70%, 85%
HSB
207, 23%, 95%
CMYK
23, 10, 0, 5
LAB
85, -6, -16
LCH
85, 17, 248
OKLCH
0.87, 0.05, 243
XYZ
62, 67, 95
LUV
85, -17, -24
HWB
207, 74%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.