Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDD2F3
RGB
189, 210, 243
HSL
217, 69%, 85%
HSB
217, 22%, 95%
CMYK
22, 14, 0, 5
LAB
83, -2, -19
LCH
83, 19, 264
OKLCH
0.86, 0.05, 259
XYZ
60, 63, 94
LUV
83, -12, -29
HWB
217, 74%, 5%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.