Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BF5002
RGB
191, 80, 2
HSL
25, 98%, 38%
HSB
25, 99%, 75%
CMYK
0, 58, 99, 25
LAB
49, 43, 58
LCH
49, 73, 53
OKLCH
0.57, 0.16, 46
XYZ
24, 17, 2
LUV
49, 93, 42
HWB
25, 1%, 25%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.