Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C20008
RGB
194, 0, 8
HSL
358, 100%, 38%
HSB
358, 100%, 76%
CMYK
0, 100, 96, 24
LAB
41, 66, 54
LCH
41, 85, 39
OKLCH
0.51, 0.21, 28
XYZ
22, 11, 1
LUV
41, 135, 28
HWB
358, 0%, 24%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.