Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C2EAFC
RGB
194, 234, 252
HSL
199, 91%, 87%
HSB
199, 23%, 99%
CMYK
23, 7, 0, 1
LAB
90, -11, -13
LCH
90, 17, 232
OKLCH
0.91, 0.05, 227
XYZ
69, 77, 103
LUV
90, -21, -19
HWB
199, 76%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.