Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C55705
RGB
197, 87, 5
HSL
26, 95%, 40%
HSB
26, 97%, 77%
CMYK
0, 56, 97, 23
LAB
51, 42, 60
LCH
51, 73, 54
OKLCH
0.59, 0.16, 47
XYZ
26, 19, 2
LUV
51, 92, 45
HWB
26, 2%, 23%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.