Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CAE1FC
RGB
202, 225, 252
HSL
212, 89%, 89%
HSB
212, 20%, 99%
CMYK
20, 11, 0, 1
LAB
88, -4, -16
LCH
88, 16, 257
OKLCH
0.90, 0.04, 252
XYZ
69, 73, 103
LUV
88, -13, -24
HWB
212, 79%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.