Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CD5704
RGB
205, 87, 4
HSL
25, 96%, 41%
HSB
25, 98%, 80%
CMYK
0, 58, 98, 20
LAB
52, 46, 61
LCH
52, 76, 53
OKLCH
0.60, 0.17, 46
XYZ
29, 20, 2
LUV
52, 99, 46
HWB
25, 2%, 20%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.