Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D21708
RGB
210, 23, 8
HSL
4, 93%, 43%
HSB
4, 96%, 82%
CMYK
0, 89, 96, 18
LAB
46, 67, 58
LCH
46, 89, 41
OKLCH
0.55, 0.22, 30
XYZ
27, 14, 2
LUV
46, 142, 32
HWB
4, 3%, 18%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.