Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D45E06
RGB
212, 94, 6
HSL
26, 94%, 43%
HSB
26, 97%, 83%
CMYK
0, 56, 97, 17
LAB
55, 45, 63
LCH
55, 77, 54
OKLCH
0.62, 0.17, 47
XYZ
31, 22, 3
LUV
55, 99, 48
HWB
26, 2%, 17%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.