Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D562D5
RGB
213, 98, 213
HSL
300, 58%, 61%
HSB
300, 54%, 84%
CMYK
0, 54, 0, 16
LAB
60, 57, -39
LCH
60, 69, 326
OKLCH
0.68, 0.20, 327
XYZ
44, 28, 66
LUV
60, 53, -69
HWB
300, 38%, 16%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
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