Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D97AD8
RGB
217, 122, 216
HSL
301, 56%, 66%
HSB
301, 44%, 85%
CMYK
0, 44, 0, 15
LAB
65, 48, -32
LCH
65, 58, 326
OKLCH
0.72, 0.17, 328
XYZ
48, 34, 69
LUV
65, 46, -58
HWB
301, 48%, 15%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.