Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DF1904
RGB
223, 25, 4
HSL
6, 96%, 45%
HSB
6, 98%, 87%
CMYK
0, 89, 98, 13
LAB
48, 71, 62
LCH
48, 94, 41
OKLCH
0.57, 0.23, 30
XYZ
31, 16, 2
LUV
48, 151, 35
HWB
6, 2%, 13%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.