Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E66100
RGB
230, 97, 0
HSL
25, 100%, 45%
HSB
25, 100%, 90%
CMYK
0, 58, 100, 10
LAB
58, 50, 68
LCH
58, 84, 53
OKLCH
0.65, 0.18, 46
XYZ
37, 25, 3
LUV
58, 112, 51
HWB
25, 0%, 10%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.