Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6C8D3
RGB
230, 200, 211
HSL
338, 38%, 84%
HSB
338, 13%, 90%
CMYK
0, 13, 8, 10
LAB
83, 12, -1
LCH
83, 12, 354
OKLCH
0.86, 0.04, 354
XYZ
65, 63, 70
LUV
83, 17, -5
HWB
338, 78%, 10%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.