Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6D2BF
RGB
230, 210, 191
HSL
29, 44%, 83%
HSB
29, 17%, 90%
CMYK
0, 9, 17, 10
LAB
85, 5, 12
LCH
85, 13, 68
OKLCH
0.88, 0.03, 66
XYZ
65, 67, 59
LUV
85, 13, 17
HWB
29, 75%, 10%
Pantone
663 C
Harmonies
Shades & tints
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