Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6E6E4
RGB
230, 230, 228
HSL
60, 4%, 90%
HSB
60, 1%, 90%
CMYK
0, 0, 1, 10
LAB
91, 0, 1
LCH
91, 1, 105
OKLCH
0.92, 0.00, 106
XYZ
75, 79, 85
LUV
91, 0, 2
HWB
60, 89%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.