Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E6E4
RGB
231, 230, 228
HSL
40, 6%, 90%
HSB
40, 1%, 91%
CMYK
0, 0, 1, 9
LAB
91, 0, 1
LCH
91, 1, 86
OKLCH
0.93, 0.00, 85
XYZ
75, 79, 85
LUV
91, 1, 2
HWB
40, 89%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.