Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCAC9
RGB
236, 202, 201
HSL
2, 48%, 86%
HSB
2, 15%, 93%
CMYK
0, 14, 15, 7
LAB
84, 12, 5
LCH
84, 13, 23
OKLCH
0.87, 0.04, 20
XYZ
66, 64, 64
LUV
84, 21, 5
HWB
2, 79%, 7%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.