Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDEEC
RGB
236, 222, 236
HSL
300, 27%, 90%
HSB
300, 6%, 93%
CMYK
0, 6, 0, 7
LAB
90, 7, -5
LCH
90, 8, 323
OKLCH
0.92, 0.02, 326
XYZ
76, 76, 90
LUV
90, 7, -9
HWB
300, 87%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.