Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDFC4
RGB
236, 223, 196
HSL
40, 51%, 85%
HSB
40, 17%, 93%
CMYK
0, 6, 17, 7
LAB
89, 1, 15
LCH
89, 15, 85
OKLCH
0.91, 0.04, 85
XYZ
71, 75, 63
LUV
89, 9, 22
HWB
40, 77%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.