Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECFCF9
RGB
236, 252, 249
HSL
169, 73%, 96%
HSB
169, 6%, 99%
CMYK
6, 0, 1, 1
LAB
98, -6, 0
LCH
98, 6, 185
OKLCH
0.98, 0.02, 184
XYZ
86, 94, 103
LUV
98, -9, 0
HWB
169, 93%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.