Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD8CA
RGB
239, 216, 202
HSL
23, 54%, 86%
HSB
23, 15%, 94%
CMYK
0, 10, 15, 6
LAB
88, 7, 10
LCH
88, 12, 57
OKLCH
0.90, 0.03, 53
XYZ
71, 72, 66
LUV
88, 15, 13
HWB
23, 79%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.