Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD8CF
RGB
239, 216, 207
HSL
17, 50%, 87%
HSB
17, 13%, 94%
CMYK
0, 10, 13, 6
LAB
88, 7, 7
LCH
88, 10, 46
OKLCH
0.90, 0.03, 43
XYZ
71, 72, 69
LUV
88, 14, 10
HWB
17, 81%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.