Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FE3605
RGB
254, 54, 5
HSL
12, 99%, 51%
HSB
12, 98%, 100%
CMYK
0, 79, 98, 0
LAB
57, 73, 69
LCH
57, 101, 43
OKLCH
0.65, 0.24, 33
XYZ
42, 24, 3
LUV
57, 161, 43
HWB
12, 2%, 0%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.