Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FF4300
RGB
255, 67, 0
HSL
16, 100%, 50%
HSB
16, 100%, 100%
CMYK
0, 74, 100, 0
LAB
58, 70, 71
LCH
58, 99, 45
OKLCH
0.66, 0.23, 35
XYZ
43, 25, 3
LUV
58, 155, 46
HWB
16, 0%, 0%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.