Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFEEEC
RGB
255, 238, 236
HSL
6, 100%, 96%
HSB
6, 7%, 100%
CMYK
0, 7, 7, 0
LAB
95, 6, 3
LCH
95, 7, 29
OKLCH
0.96, 0.02, 26
XYZ
87, 88, 92
LUV
95, 10, 4
HWB
6, 93%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.