Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
034A79
RGB
3, 74, 121
HSL
204, 95%, 24%
HSB
204, 98%, 47%
CMYK
98, 39, 0, 53
LAB
30, -5, -33
LCH
30, 33, 261
OKLCH
0.40, 0.10, 246
XYZ
6, 6, 19
LUV
30, -18, -42
HWB
204, 1%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.