Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
036B99
RGB
3, 107, 153
HSL
198, 96%, 31%
HSB
198, 98%, 60%
CMYK
98, 30, 0, 40
LAB
42, -13, -33
LCH
42, 35, 248
OKLCH
0.50, 0.11, 237
XYZ
11, 13, 32
LUV
42, -28, -45
HWB
198, 1%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.