Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09365A
RGB
9, 54, 90
HSL
207, 82%, 19%
HSB
207, 90%, 35%
CMYK
90, 40, 0, 65
LAB
21, -3, -26
LCH
21, 26, 262
OKLCH
0.32, 0.08, 248
XYZ
3, 3, 10
LUV
21, -12, -29
HWB
207, 4%, 65%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.