Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C80CD
RGB
12, 128, 205
HSL
204, 89%, 43%
HSB
204, 94%, 80%
CMYK
94, 38, 0, 20
LAB
51, -7, -49
LCH
51, 49, 262
OKLCH
0.58, 0.15, 247
XYZ
19, 20, 61
LUV
51, -31, -73
HWB
204, 5%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.