Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10A0FF
RGB
16, 160, 255
HSL
204, 100%, 53%
HSB
204, 94%, 100%
CMYK
94, 37, 0, 0
LAB
63, -8, -58
LCH
63, 58, 262
OKLCH
0.69, 0.18, 247
XYZ
31, 32, 99
LUV
63, -38, -90
HWB
204, 6%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.