Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D3E53
RGB
45, 62, 83
HSL
213, 30%, 25%
HSB
213, 46%, 33%
CMYK
46, 25, 0, 67
LAB
25, -2, -15
LCH
25, 15, 262
OKLCH
0.36, 0.04, 254
XYZ
4, 5, 9
LUV
25, -8, -18
HWB
213, 18%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.