Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
306EC5
RGB
48, 110, 197
HSL
215, 61%, 48%
HSB
215, 76%, 77%
CMYK
76, 44, 0, 23
LAB
46, 4, -52
LCH
46, 52, 274
OKLCH
0.54, 0.15, 258
XYZ
17, 16, 55
LUV
46, -22, -77
HWB
215, 19%, 23%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.