Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D6476
RGB
61, 100, 118
HSL
199, 32%, 35%
HSB
199, 48%, 46%
CMYK
48, 15, 0, 54
LAB
40, -10, -15
LCH
40, 18, 235
OKLCH
0.48, 0.05, 229
XYZ
10, 11, 19
LUV
40, -17, -19
HWB
199, 24%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.