Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4277A1
RGB
66, 119, 161
HSL
207, 42%, 45%
HSB
207, 59%, 63%
CMYK
59, 26, 0, 37
LAB
48, -8, -28
LCH
48, 30, 254
OKLCH
0.55, 0.09, 244
XYZ
15, 17, 36
LUV
48, -22, -40
HWB
207, 26%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.