Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4682B4
RGB
70, 130, 180
HSL
207, 44%, 49%
HSB
207, 61%, 71%
CMYK
61, 28, 0, 29
LAB
52, -8, -33
LCH
52, 34, 256
OKLCH
0.59, 0.10, 246
XYZ
19, 21, 46
LUV
52, -25, -48
HWB
207, 27%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.